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Agenda - Day 2

Patient Engagement Solutions & Innovations World Congress 2026 Europe

Transforming Care Through Technology, Empathy, and Collaboration.

London, United Kingdom

Day 2 - Friday 27th March 2026

ENSURING EQUITY, TRUST & ACCESSIBILITY IN ENGAGEMENT INNOVATION

  • What specific design principles can be implemented to ensure that digital health platforms and tools are truly inclusive and cater to a diverse user base?
  • Methods to address barriers like varying digital literacy, language differences, and cultural nuances.
  • Partnership opportunities with community organizations, non-profits, and local leaders to expand access in underrepresented populations.
  • Methodologies and metrics for evaluating engagement programs to ensure equitable outcomes and reduce health disparities.

Moderator:

Panellists:

  • Key strategies for enhancing digital inclusion within this demographic.
  • The importance of training and education initiatives tailored for patients.
  • The necessity of designing user-friendly and inclusive digital platforms.
  • The significant role that governments and NGOs play in improving digital access for all.
  • Practical steps for ensuring that digital transformation also means equitable transformation.
  • Technologies available to simplify multi-jurisdictional compliance with regulations.
  • How privacy-by-design frameworks can accelerate engagement deployment?
  • What cross-border models facilitate compliant data exchange?
  • Strategies for the pharmaceutical industry to establish itself as a leader in digital trust

PATIENT ENGAGEMENT SOLUTIONS IN CLINICAL TRIALS

  • How can engagement be redefined as a strategic driver of recruitment and retention in healthcare and pharma?
  • What digital and cultural innovations most effectively sustain workforce wellbeing and motivation?
  • How can leadership and employee experience be aligned to mission and patient impact?
  • What practical strategies bridge the gap between employee voice, inclusion, and operational excellence?
  • What role do AI chatbots or virtual assistants play in improving patient communication and adherence?
  • How can remote monitoring and decentralized trial platforms balance convenience with data accuracy and compliance?
  • How might continuous feedback loops between patients and researchers transform protocol design and responsiveness?
  • Which metrics best capture meaningful engagement in clinical research?
  • How can participant-reported outcomes (PROs) be used to refine study protocols and improve real-world relevance?
  • How does strong patient engagement contribute to faster approvals and more reliable study results?
  • How can sponsors and CROs demonstrate the ROI of patient engagement initiatives in trials?

ENHANCING COMMUNICATION AND COLLABORATION

  • How can digital platforms improve clarity and timeliness in provider–patient communication?
  • What strategies can ensure that technology enhances human empathy in care interactions?
  • How can clinicians be effectively trained to use digital communication tools while maintaining a personal connection with patients?
  • What role does real-time data sharing play in empowering patients to take a more active role in their healthcare decision-making?
  • How can healthcare systems integrate families and caregivers into digital care plans while protecting patient privacy?
  • What digital solutions best support collaboration between patients, caregivers, and clinical teams?
  • How can caregivers’ feedback and experiences be incorporated to enhance care coordination and patient outcomes?
  • Technological approaches alleviating caregiver burden while strengthening their role in ongoing patient support.
  • Insight into how culturally sensitive and multilingual communication tools can reduce disparities in patient engagement?
  • Effective strategies for leveraging social media and online communities to foster patient-to-patient support.
  • How can healthcare organizations use patient feedback from online platforms to refine care delivery and experience?
  • What safeguards are needed to ensure authenticity, trust, and accuracy in digital patient communities?
  • How can healthcare organizations, Pharma and technology vendors align with HIPAA, GDPR, and other global privacy regulations while fostering innovation?
  • Most effective methods for communicating data usage and obtaining informed patient consent in digital health.
  • How can we ensure AI-driven recommendations and decision-support systems are transparent, unbiased, and ethical?
  • Trends that will shape engagement leadership in the coming decade.
  • Evolving role of pharmaceutical and healthcare companies in a data-literate patient environment.
  • Emerging technologies that will create a competitive advantage.
  • How we can maintain a human-centered approach to engagement?
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