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Agenda - Day 1

Patient Engagement Solutions & Innovations World Congress 2026 Europe

Transforming Care Through Technology, Empathy, and Collaboration.

London, United Kingdom

Day 1 - Thursday 26th March 2026

SCALING PATIENT ENGAGEMENT FOR MEASURABLE IMPACT

  • What frameworks successfully integrate engagement into R&D, commercial, and medical functions?
  • How can organizations operationalize engagement as a strategic business capability?
  • What governance models ensure consistency across markets and therapeutic areas?
  • Which KPIs demonstrate success across enterprise-level engagement programs?

Moderator:


Panellists:

  • How can pharmaceutical companies effectively embed patient input into every stage of the product lifecycle?
  • What organizational structures or roles are most effective in championing patient engagement?
  • How can agile and co-creation models be utilized to accelerate innovation in a patient-centric framework?
  • What types of partnerships are most valuable in creating measurable value during real-world implementation of these models?
  • What outcome-based indicators effectively measure patient engagement success?
  • How can data-driven dashboards link engagement to clinical and economic results?
  • How do we monetize engagement outcomes without compromising ethics?
  • What ROI models resonate most with executives and investors?
  • How can global frameworks adapt to local health systems and cultures?
  • What governance ensures compliance while enabling flexibility?
  • How can digital platforms localize content without fragmenting experience?
  • Which markets are setting the benchmark for scalable patient engagement?
  • How patient co-creation can evolve from superficial input to a genuine partnership?
  • What tools are available to support the rapid prototyping and testing of engagement solutions?
  • How cross-functional teams can effectively apply design thinking at scale?
  • What the measurable business outcomes of co-creation programs typically are?
  • What collaboration models best unite pharma, payers, providers, and tech partners?
  • How can joint platforms accelerate engagement innovation?
  • What contractual and data frameworks best facilitate shared success metrics?
  • How multi-stakeholder alliances can scale patient impact globally.

ENABLING CONNECTED, PERSONALIZED & INTELLIGENT SOLUTIONS

  • How engagement tools, wearables, and EHRs can be harmonized effectively?
  • Architectural frameworks that support interoperability and secure data exchange within such ecosystems.
  • How integrated platforms can mitigate patient friction and reduce data redundancy?
  • Sustainable business models that support these ecosystems long-term.
  • Proven AI solutions that enhance patient engagement and adherence.
  • How predictive models can personalize interventions while respecting patient privacy?
  • Strategies for ensuring human oversight and accountability in AI programs.
  • Regulatory and ethical guardrails that apply to AI in patient engagement.
  • How can pharma integrate digital therapeutics into patient support journeys?
  • What evidence frameworks validate their clinical and behavioral impact?
  • How digital therapeutics data can inform real-world outcomes and market access strategies
  • Commercialization models that sustain long-term use and adherence?
  • How can engagement platforms be effectively utilized to capture high-quality real-world data?
  • What specific tools and methodologies are available to link patient-generated data with clinical and commercial insights?
  • In what ways can real-time feedback loops, facilitated by these platforms, enhance treatment optimization and patient outcomes?
  • What governance frameworks and best practices are essential to ensure the integrity, representativeness, and ethical use of RWE collected through these platforms?
  • Can blockchain address transparency and data ownership concerns?
  • How blockchain can streamline compliance processes while simultaneously safeguarding data integrity?
  • What barriers stand in the way of implementation?
  • Effective strategies for communicating its advantages to patients.
  • Critical intersection of technological advancements and the indispensable need for human empathy in various fields
  • Delve into real-world examples of compassionate digital care illustrating how technology can be leveraged to enhance, rather than diminish, genuine human connection and support
  • Provider perspectives on the challenges of engaging individuals in a digitally-driven environment, offering valuable insights into overcoming these hurdles
  • How to effectively integrate innovation with empathy to create more impactful and human-centered solutions.

6:15 - 7:15 pm - NETWORKING DRINK RECEPTION

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