Agenda - Day 1
Patient Engagement Solutions & Innovations World Congress 2026 Europe
Transforming Care Through Technology, Empathy, and Collaboration.
London, United Kingdom
Day 1 - Thursday 26th March 2026
SCALING PATIENT ENGAGEMENT FOR MEASURABLE IMPACT
- What frameworks successfully integrate engagement into R&D, commercial, and medical functions?
- How can organizations operationalize engagement as a strategic business capability?
- What governance models ensure consistency across markets and therapeutic areas?
- Which KPIs demonstrate success across enterprise-level engagement programs?
Moderator:
Clara Bentham, Head of Corporate Affairs UK and Ireland, Sanofi
Panellists:
Nikul Bakshi, Research Involvement Lead, Parkinson’s UK
- How can pharmaceutical companies effectively embed patient input into every stage of the product lifecycle?
- What organizational structures or roles are most effective in championing patient engagement?
- How can agile and co-creation models be utilized to accelerate innovation in a patient-centric framework?
- What types of partnerships are most valuable in creating measurable value during real-world implementation of these models?
David Gillen, Chief Medical Officer, Norgine
- What outcome-based indicators effectively measure patient engagement success?
- How can data-driven dashboards link engagement to clinical and economic results?
- How do we monetize engagement outcomes without compromising ethics?
- What ROI models resonate most with executives and investors?
Derick Mitchell, Executive Director, PFMD
- How can global frameworks adapt to local health systems and cultures?
- What governance ensures compliance while enabling flexibility?
- How can digital platforms localize content without fragmenting experience?
- Which markets are setting the benchmark for scalable patient engagement?
Dani Motchi, CEO, IAPO (International Alliance of Patients’ Organizations)
- How patient co-creation can evolve from superficial input to a genuine partnership?
- What tools are available to support the rapid prototyping and testing of engagement solutions?
- How cross-functional teams can effectively apply design thinking at scale?
- What the measurable business outcomes of co-creation programs typically are?
- An overview of the current landscape of wearable devices.
- How these technologies are revolutionizing proactive health management.
- How wearables enhance patient accountability?
- Case studies and real-world examples of successful applications
- What collaboration models best unite pharma, payers, providers, and tech partners?
- How can joint platforms accelerate engagement innovation?
- What contractual and data frameworks best facilitate shared success metrics?
- How multi-stakeholder alliances can scale patient impact globally.
Victoria Hayes, Director Public Affairs, Northern Cluster, Kyowa Kirin
Afternoon Stream Sessions
ENABLING CONNECTED PATIENT EXPERIENCES
- Why evolve out focus from patient engagement to participation?
- Embracing Participation as key enabler of system level change, beyond individual interventions: the Care Lab approach.
- Real world missions in action: learnings from experience
- What mobilisation enables: extending care beyond healthcare institutions.
Marta Lago, Programme Co-lead, Healthcare Systems Transformation, The Care Lab
- Secure, scalable digital health platforms designed to support the evolving needs of virtual, hybrid, and remote care models.
- Integrating connected devices with real-time data access, providing reliable connectivity for both patients and care teams.
- Building a robust foundation that enhances the accessibility and quality of care.
- Insight into how culturally sensitive and multilingual communication tools can reduce disparities in patient engagement?
- Effective strategies for leveraging social media and online communities to foster patient-to patient support.
- How can healthcare organizations use patient feedback from online platforms to refine care delivery and experience?
- What safeguards are needed to ensure authenticity, trust, and accuracy in digital patient communities?
4:20 pm - BRIDGING DIGITAL SUPPORT AND HUMAN CONNECTION: A REAL-WORLD APPROACH TO PATIENT ENGAGEMENT
- Combining digital tools with human support to guide people through complex care pathways
- Supporting people with low digital confidence and diverse needs
- Connecting patients and carers and building a safe online community for lived-experience support
- Strategies for ensuring trust and engagement in digital and hybrid support services
- Practical lessons for designing, delivering, and sustaining patient-centred services
- Turning co-created patient information into resources that people actually use
Melanie Costin, Director, Patient Engagement & Support, Fight Bladder Cancer
- Caregivers bridge fragmented digital healthcare systems, often carrying critical information between hospitals and services because no single, shared record exists.
- Excluding families from digital records in the name of privacy increases risk, forcing unsafe workarounds like repeated retelling of traumatic histories or reliance on memory in crises.
- Single-point, consent-based digital care plans can transform care, reducing caregiver burden, improving safety, and enabling true collaboration between families and clinicians.
Hannah Humphrey, Lived Experience Expert,
Independent Patient Advocate
PERSONALISED & INTELLIGENT SOLUTIONS
- This presentation includes learnings and take-aways from different patient engagement projects.
- You will hear about what to do and not to do in order to succeed the best way possible with your patient engagement project.
Rasmus Hjorth, Patient Engagement Director, James
Lind Care
- Proven AI solutions that enhance patient engagement and adherence.
- How predictive models can personalize interventions while respecting patient privacy?
- Strategies for ensuring human oversight and accountability in AI programs.
- Regulatory and ethical guardrails that apply to AI in patient engagement.
- Show how Thrive uses patient portals, mobile tools and virtual touchpoints to create real-time, two-way communication, giving people with a brain tumour immediate access to guidance, reassurance and
personalised coaching. - Demonstrate how continuous, data-informed support empowers patients and caregivers, helping them track symptoms, manage uncertainty, and stay connected to specialist advice between clinical appointments.
- Highlight the impact of digital therapeutics and structured coaching pathways within Thrive, showing how they improve self-management, emotional wellbeing and overall quality of life throughout the brain tumour journey.
Dr Helen Bulbeck, Director of Services & Policy, brainstrust
- How an end-to-end approach—combining digital diagnostics (M PREG) with mechanistically targeted therapeutics (MZe786)—can transform the early detection, risk-stratification, and treatment of preeclampsia.
- Lessons from developing and integrating a full diagnostic-to therapeutic pathway, including biomarker science, algorithm validation, real world implementation, and translational drug development.
May Rezai, Chief Operations Officer, MirZyme Therapeutics
- Why taste and sensory attributes matter
- Integration into the pharmaceutical development pathway
- Regulatory expectations and paediatric pathways:
- Impact on product lifecycle and market access
- Caregiver and behavioural insights
- Case learnings from published papers
- Opportunities for better cross-functional collaboration between formulation, regulatory, and patient engagement teams to accelerate access
Dr Hend Abdelhakim, Asst Professor, Pharmaceutical Sciences & Healthcare Innovation, GBSH, UCL
- Critical intersection of technological advancements and the indispensable need for human empathy in various fields
- Delve into real-world examples of compassionate digital care illustrating how technology can be leveraged to enhance, rather than diminish, genuine human connection and support
- Provider perspectives on the challenges of engaging individuals in a digitally-driven environment, offering valuable insights into overcoming these hurdles
- How to effectively integrate innovation with empathy to create more impactful and human-centered solutions.
Moderator:
Panellist:
6:15 - 7:15 pm - NETWORKING DRINK RECEPTION
